BE Book 2 | CK English

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Business English - Book 2

This is a Business Conversation English Course focused on the English needed to communicate effectively and efficiently when working in an English environment.

The idea is to talk as much as possible, not to finish the course as quickly as possible. Feel free to skip any activities you are not interested in.

Any feedback is welcome.

01 - Brands - Discussion & Vocabulary

Vocabulary

Read & Discuss

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Case Study

02 - Brands - Reading & Listening

Listening

Reading

Reading (2).png

Read & Discuss

Have you heard of the ice-cream company called Dippin' Dots?

Do you know much about cryogenic technology? How is it used today?

Do you think it is interesting how a business run by one person can be a failure but run by another person it can be so successful?

Have you heard of the ice-cream company called Dippin' Dots?

1/10

03 - Brands - Grammar & Skills

Skills

Read & Discuss

Have you ever been to an IKEA? Do you like meat balls?

Would you ever buy furniture from a catalog or online?

Which Brazilian company should follow this marketing strategy?

Have you ever been to an IKEA? Do you like meat balls?

1/10

Case Study

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04 - Travel - Discussion & Vocabulary

Read & Discuss

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Case Study

05 - Travel - Listening & Reading

Listening

Reading

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Read & Discuss

Square Images (21).png

06 - Travel - Grammar & Skills

Listening

Read & Discuss

1 What do you think the story will be about?

1 What do you think the story will be about?

2 Can you remember what life was like before the smart phone?

2 Can you remember what life was like before the smart phone?

10 What would you do if you got rich quickly and then the thing that got you rich stopped?

10 What would you do if you got rich quickly and then the thing that got you rich stopped?

1 What do you think the story will be about?

1 What do you think the story will be about?

1/10

Case Study

Adidas vs Puma.png

07 - Change - Discussion & Vocabulary

Read & Discuss

1/13

Case Study

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08 - Change - Reading & Listening

Listening

Reading

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Read & Discuss

Do you like Mexican food? Is opening a Mexican restaurant a good business idea in your city?

Have you ever been to a fine dining restaurant?

Do you know what guac is? Think about it... famous Mexican side dish?

Do you like Mexican food? Is opening a Mexican restaurant a good business idea in your city?

1/10

09 - Change - Grammar & Skills

Skills

Read & Discuss

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Case Study

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10 - Organizations - Discussion & Vocabulary

Vocabulary

Read & Discuss

1 What do you think the story is going to be about?

1 What do you think the story is going to be about?

2 Do you think it is possible for something like this to happen in Brazil?

2 Do you think it is possible for something like this to happen in Brazil?

10 Do you think going to university is still very important?

10 Do you think going to university is still very important?

1 What do you think the story is going to be about?

1 What do you think the story is going to be about?

1/10

Case Study

Portugal The Quiet Comeback.png

11 - Organizations - Reading & Listening

Listening

Reading

Reading (2).png

Read & Discuss

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12 - Organizations - Grammar & Skills

Skills

Read & Discuss

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Case Study

13 - Advertising - Discussion & Vocabulary

Read & Discuss

Have you heard of shrunken heads?

How different do you think travelling was in the 1900s in Brazil?

Should shrunken heads remain on display?

Have you heard of shrunken heads?

1/10

Case Study

14 - Advertising - Reading & Listening

Listening

Reading

Reading (2).png

Read & Discuss

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15 - Advertising - Grammar & Skills

Grammar

Skills

Read & Discuss

English Conversation Classess

16 - Money - Discussion & Vocabulary

Discussion

Read & Discuss

What do you think the story will be about?

Would you trust this guy?

Do you think he deserves 25 years in prison?

What do you think the story will be about?

1/10

Case Study

Luxembourg The Tiny Country That Became Ultra-Rich.png

17 - Money - Reading & Listening

Listening

Reading

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Read & Discuss

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18 - Money - Grammar & Skills

Skills

Read & Discuss

Enclave = a place or group that is different in character from those surrounding it.

Enclave = a place or group that is different in character from those surrounding it.

Which city would in Brazil would you describe as an enclave?

Do squatters have rights to property in Brazil?

Do you think places like this should exist in all cities?

Enclave = a place or group that is different in character from those surrounding it.

Enclave = a place or group that is different in character from those surrounding it.

Which city would in Brazil would you describe as an enclave?

1/9

Case Study

19 - Culture - Discussion & Vocabulary

Vocabulary

Read & Discuss

Do you like going to festivals? What is the best that you have been to?

What would you think if you saw someone build a statue on a beach and then burn it?

"unhinged" means "crazy/mental"

"unhinged" means "crazy/mental"

Do you think it will be unhinged in 2022? What is the most unhinged party in Brazil?

Do you like going to festivals? What is the best that you have been to?

1/10

Case Study

China The Fastest Economic Rise in History.png

20 - Culture - Listening & Reading

Listening

Reading

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Read & Discuss

1 If you are uncomfortable talking about condoms then maybe it is best to skip this activity.

1 If you are uncomfortable talking about condoms then maybe it is best to skip this activity.

2 Have you ever heard of Karex's?

2 Have you ever heard of Karex's?

10 What do you think the future holds for condom companies?

10 What do you think the future holds for condom companies?

1 If you are uncomfortable talking about condoms then maybe it is best to skip this activity.

1 If you are uncomfortable talking about condoms then maybe it is best to skip this activity.

1/10

21 - Culture - Grammar & Skills

Skills

Read & Discuss

1 Based on the words, what do you think the story will be about?

1 Based on the words, what do you think the story will be about?

2 Do you think it was right that the USA tried to stop the spread of communism?

2 Do you think it was right that the USA tried to stop the spread of communism?

9 Do you think it is possible to launch a fasion business out of your apartment in Brazil?

9 Do you think it is possible to launch a fasion business out of your apartment in Brazil?

1 Based on the words, what do you think the story will be about?

1 Based on the words, what do you think the story will be about?

1/9

Case Study

Iceland

22 - Human Resources - Discussion & Vocabulary

Vocabulary

Read & Discuss

1 Do you think it is a problem that billionaires exist_edited?

1 Do you think it is a problem that billionaires exist_edited?

2 Have you ever been to a resort?

2 Have you ever been to a resort?

8 Are there any powerful or influential academic leaders in Brazil?

8 Are there any powerful or influential academic leaders in Brazil?

1 Do you think it is a problem that billionaires exist_edited?

1 Do you think it is a problem that billionaires exist_edited?

1/8

Case Study

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23 - Human Resources - Reading & Listening

Listening

Reading

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Read & Discuss

What country is referred to on the map?

How do you celebrate Christmas?

Should the government stop this tradition?

What country is referred to on the map?

1/9

24 - Human Resources - Grammar & Skills

Skills

Read & Discuss

Would you like to see more migrants coming to Brazil?

How difficult is it to come to Brazil illegally?

Do you think presidents should resign if they fail to deliver on their promises?

Would you like to see more migrants coming to Brazil?

1/9

Case Study

Country Deep dive.png

25 - International Markets - Discussion & Vocabulary

Vocabulary

Read & Discuss

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Case Study

Venezuela The Fall of a Trillion-Dollar Empire.png

26 - International Markets - Listening & Reading

Listening

Reading

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Read & Discuss

1 Have you heard of the hedge fund Blackrock?

1 Have you heard of the hedge fund Blackrock?

2 Do you believe that there is a group of powerful people that run the world?

2 Do you believe that there is a group of powerful people that run the world?

40

Should all companies try to change the world for the better or should they focus on their core business?

1 Have you heard of the hedge fund Blackrock?

1 Have you heard of the hedge fund Blackrock?

1/40

27 - International Markets - Grammar & Skills

Grammar

Skills

Read & Discuss

21 What do you think it means when they say Blackrock votes for you?

21 What do you think it means when they say Blackrock votes for you?

22 Do you have any stocks or shares in public companies?

22 Do you have any stocks or shares in public companies?

40 Should all companies try to change the world for the better or should they focus on their core bu

40 Should all companies try to change the world for the better or should they focus on their core bu

21 What do you think it means when they say Blackrock votes for you?

21 What do you think it means when they say Blackrock votes for you?

1/20

28 - Ethics - Discussion & Vocabulary

Read & Discuss

1 Did you ever use chatrooms?

1 Did you ever use chatrooms?

2 Have you ever used a video chat app in a chatroom?

2 Have you ever used a video chat app in a chatroom?

10 Is the site still up - check?

10 Is the site still up - check?

1 Did you ever use chatrooms?

1 Did you ever use chatrooms?

1/10

Case Study

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29 - Ethics - Listening & Reading

Listening

Reading

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Read & Discuss

1/20

30 - Ethics - Grammar & Skills

Grammar

Skills

Case Study

Taiwan The Island That Powers the Modern World.png

31 - Leadership- Discussion & Vocabulary

Vocabulary

Read & Discuss

1 What is your opinion of Elon Musk?

1 What is your opinion of Elon Musk?

2 What do you think has more influence on our personalities - nature or nuture?

2 What do you think has more influence on our personalities - nature or nuture?

10 Do you think Musk was lucky or was it hard work that made him successful?

10 Do you think Musk was lucky or was it hard work that made him successful?

1 What is your opinion of Elon Musk?

1 What is your opinion of Elon Musk?

1/10

Case Study

32 - Leadership - Listening & Reading

Listening

Reading

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Read & Discuss

11 Do you think it would be better for society if Musk gave him fortune away to charity or continue

11 Do you think it would be better for society if Musk gave him fortune away to charity or continue

12 Do you know anyone who has sold a company?

12 Do you know anyone who has sold a company?

20 Do you handle pressure well?

20 Do you handle pressure well?

11 Do you think it would be better for society if Musk gave him fortune away to charity or continue

11 Do you think it would be better for society if Musk gave him fortune away to charity or continue

1/10

33 - Leadership - Grammar & Skills

Skills

Read & Discuss

21 What do you think of the cyber truck?

21 What do you think of the cyber truck?

22 Do you think Brazil should invest in space exploration?

22 Do you think Brazil should invest in space exploration?

30 Given everything he has done, do you love him or hate him?

30 Given everything he has done, do you love him or hate him?

21 What do you think of the cyber truck?

21 What do you think of the cyber truck?

1/10

Case Study

Poland Europe’s Quiet Economic Comeback.png

34 - Competition - Discussion & Vocabulary

Discussion

Read & Discuss

1 What do you think the story will be about?

1 What do you think the story will be about?

2 The Soviets were communists. Do you think that communism could work?

2 The Soviets were communists. Do you think that communism could work?

10 Do you think it was a waste of money?

10 Do you think it was a waste of money?

1 What do you think the story will be about?

1 What do you think the story will be about?

1/10

Case Study

35 - Competition - Listening & Reading

Listening

Reading

Reading (2).png

Read & Discuss

1 What do you think the story will be about?

1 What do you think the story will be about?

2 Would you like to visit Miami?

2 Would you like to visit Miami?

10 Do you think there is a place in Brazil where all the organized criminals meet?

10 Do you think there is a place in Brazil where all the organized criminals meet?

1 What do you think the story will be about?

1 What do you think the story will be about?

1/10

36 - Competition - Grammar & Skills

Skills

Read & Discuss

1 Do you know where this is?

1 Do you know where this is?

2 What is your opinion of North Korea?

2 What is your opinion of North Korea?

10 What do you think North Korea should do with the building?

10 What do you think North Korea should do with the building?

1 Do you know where this is?

1 Do you know where this is?

1/10

Case Study

USA How America Built Global Power.png

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