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Business English - Book 1
This is a Business Conversation English Course focused on the English needed to communicate effectively and efficiently when working in an English environment.
The idea is to talk as much as possible, not to finish the course as quickly as possible. Feel free to skip any activities you are not interested in.
Any feedback is welcome.
01 - Careers - Discussion & Vocabulary
Vocabulary
Read & Discuss
Are you interested in fashion? Would you like to work in the fashion industry?
What does it mean to moonlight? Have you ever had a moonlighting job?
It is common that immigrant gain success in the USA. Do you think that Brazil should open it's borders to immigrants?
Are you interested in fashion? Would you like to work in the fashion industry?
Case Study
02 - Careers - Reading & Listening
Reading
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Listening
Read & Discuss
Do you watch cartoons?
What would you like your legacy to be when you pass away?
If you could write a cartoon, what would it be about?
Do you watch cartoons?
03 - Careers - Language Review & Skills
Discussion
Listening
Read & Discuss
What do you think is more important - education or experience?
Do you like spicy chips?
Would you like to watch the movie?
What do you think is more important - education or experience?
04 - Case Study - YouJuice
Case Study
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05 - Companies - Discussion & Vocabulary
Vocabulary
Read & Discuss
What is the first thing that comes to mind when you hear the word "Red Bull"?
Can you think of another company that has a 43% market share?
Do you find it interesting that they were 50/50 partners?
What is the first thing that comes to mind when you hear the word "Red Bull"?
Case Study
06 - Companies - Reading & Listening
Reading
Listening
Read & Discuss
What do you think the biggest difference between American and Chinese companies are?
Do you think Uber came up with the idea of “uber”?
Do you worry about Chinese companies like Huawei having your personal data?
What do you think the biggest difference between American and Chinese companies are?
07 - Companies - Presentation Skills
Case Study
Listening
Read & Discuss
Have you ever played with Lego? Do you buy it for your kids? Have you ever stood on a lego brick? How did you feel? 😂
Lego is more than 90 years old, does Brazil have any famous companies that are older than 90 years?
Do you think Lego will continue to be a hit in the future or do you think kids will start to play more video games and forget about Lego?
Have you ever played with Lego? Do you buy it for your kids? Have you ever stood on a lego brick? How did you feel? 😂
08 - Selling - Discussion & Vocabulary
Vocabulary
Read & Discuss
Have you noticed that Ronald has been missing?
Do you think he was a good mascot?
Do you think McDonald's should bring back Ronald?
Have you noticed that Ronald has been missing?
Case Study
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09 - Selling - Listening & Reading
Listening
Reading
Read & Discuss
Do you know the story of Coca-Cola?
If you could choose one of these things to never have been invented, which would you choose? Which are you most happy to have been invented?
What do you think are the ingredients of cola-cola? If you were given the recipe by the owner of Uberlandia Refrescos, would you try to sell it to Pepsi, share it online or just say "interesting"?
Do you know the story of Coca-Cola?
10 - Selling - Language Review & Skills
Listening
Read & Discuss
Have you ever had a garage sale where you sell the things you don't use anymore?
What do they mean when they say "It's the latest bet that Gen Z will go vintage"?
Is your granddad a stylish guy?
Have you ever had a garage sale where you sell the things you don't use anymore?
Across Cultures
11 - Great Ideas - Discussion & Vocabulary
Vocabulary
Read & Discuss
Do you like noodles?
What would you say is the most culturally relevant food in Brazil?
Is time very important to you when deciding what to eat?
Do you like noodles?
Case Study
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12 - Great Ideas - Reading & Listening
Discussion
Reading
Prepositions
13 - Great Ideas - Language review & Skills
Listening
Read & Discuss
Have you heard of "Only Fans"?
Do you think that traditional news sites such as The Wall Street Journal are going to be as powerful as they are today as in the past?
If you had the opportunity to get rich in a way like Tim Stokely did, would you take that opportunity?
Have you heard of "Only Fans"?
14 - Stress - Discussion & Vocabulary
Case Study
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Read & Discuss
Have you ever thought about working in the mining industry?
Have you heard of cobalt?
Do you like companies like Tesla that are driving the future forward?
Have you ever thought about working in the mining industry?
15 - Stress - Reading & Listening
Listening
Reading
Read & Discuss
How often do you read wikipedia?
Have you had any good ideas recently?
Have you ever made an edit or donation to Wikipedia?
How often do you read wikipedia?
16 - Stress - Language Review & Skills
Listening
Read & Discuss
What is your understanding of Silicon Valley? Does Brazil have its own version of Silicon Valley?
What do you know about PayPal? Does Brazil have a "mafia"?
savvy means intelligent. flush wish means full of. Do you know and savvy people flush with big ideas?
What is your understanding of Silicon Valley? Does Brazil have its own version of Silicon Valley?
Discussion
17 - Entertaining - Discussion & Vocabulary
Countries
Read & Discuss
Now do you know what I am talking about when I say the Solo cup?
It is interesting that the Spanish Flu led to the invention of paper cups. What inventions do you think will/have come from the Covid pandemic?
Do you think the design and color of these cups is trademarked?
Now do you know what I am talking about when I say the Solo cup?
18 - Entertainment - Reading & Listening
Listening
Reading
Read & Discuss
What does it mean to be "past your peak"?
Do you believe that consumption of beer in Brazil has also dropped?
Would you like to see the age limit for drinking increased to 21 like in the US? Do you think beer should be taxed more?
What does it mean to be "past your peak"?
19 - Entertainment - Language Review & Skills
Skills
Read & Discuss
What do you know about Tesla?
Have you ever heard of the car company Rivian? Do you think that these electric car companies are really worth more than traditional companies like BMW and Ferrari?
Do you think there is an opportunity for a Brazilian car manufacturer to compete against these companies? What is your opinion of Elon Musk?
What do you know about Tesla?
Across Cultures
20 - Revision
21 - New Business - Discussion & Vocabulary
Vocabulary
Read & Discuss
How often do you use a vending machine?
Would you ever eat bear meat?
What do you think people would do if a vending machine started selling bear meat in your hometown?
How often do you use a vending machine?
Case Study
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22 - New Business - Reading & Listening
Listening
Reading
Read & Discuss
Have you heard of synthetic meat?
Do you think vegan burgers are as good as real ones?
Do you think this is just a trend or do you think that veganism will continue to grow in popularity?
Have you heard of synthetic meat?
23 - New Business - Reading & Listening
Skills
Case Study
24 - Marketing - Discussion & Vocabulary
Discussion
Read & Discuss
What is a Tycoon?
Are there any musicians in Brazil that have leveraged their name and created businesses making themselves filthy rich?
How much time do you think she spends on her business ventures?
What is a Tycoon?
Just for Fun
Are they good examples? Which is the most likely to work?
25 - Marketing - Reading & Listening
Listening
Reading
Read & Discuss
Do you like the idea that a company like Coca-Cola is tracking how often, where, when, how and why you drink coke?
Have you heard of the freestyle machine?
How do you think AI could help you in your company?
Do you like the idea that a company like Coca-Cola is tracking how often, where, when, how and why you drink coke?
26- Marketing - Language Review & Skill
Skill
Discussion
Read & Discuss
Do you think there should be a "Single's day" like "Valentine's day"?
What is the biggest shopping day in Brazil?
What does he mean when he says "promote inclusiveness to consumers, merchants and partners across our ecosystem"? Sounds like just marketing words to me.
Do you think there should be a "Single's day" like "Valentine's day"?
27 - Planning - Discussion & Vocabulary
Vocabulary
Read & Discuss
What do you think of cloning?
What do you think of cloning endangered species? Is it a legitimate way of saving them from extinction? What are some of the disadvantages that might occur?
Do you think it is a good idea to bring back extinct animals? All things combined, do you think that we should continue doing research into cloning and continue to clone animals, extinct animals and maybe even people?
What do you think of cloning?
Case Study
28 - Planning - Reading & Listening
Listening
Reading
Read & Discuss
How rich would you need to be to be completely satisfied with how much money you have?
Are you interested in fashion? Have you heard of Bernard Arnault before?
What factor determines how rich you will be in Brazil - family, education, personality, luck, etc?
How rich would you need to be to be completely satisfied with how much money you have?
29 - Planning - Language Review & Skill
Skills
Read & Discuss
What do you think the future of housing will be like?
Why are houses so expensive?
So do you think this is how houses will be built in the future?
What do you think the future of housing will be like?
Across Cultures
30 - Revision
31 - Managing - Discussion & Vocabulary
Vocabulary
Read & Discuss
If you could own any company which would it be? If you could own any country, which would it be?
Have you ever heard of Transnistria?
How powerful is Globo in influencing politics?
If you could own any company which would it be? If you could own any country, which would it be?
Prepositions
32 - Managing - Listening & Reading
Vocabulary
Reading
Case Study
33 - Managing - Language Review & Skills
Skills
Read & Discuss
What do you think the story is about?
When will/did you graduate and in what?
What is your opinion of adults in Brazil that do not work but live off their parents money?
What do you think the story is about?
Case Study
34 - Conflict - Discussion & Vocabulary
Discussion
Read & Discuss
What do you think they mean when they say "The Steve Jobs of Dating"?
How do you feel about dating apps?
Would you ever invest in a dating app?
What do you think they mean when they say "The Steve Jobs of Dating"?
Case Study
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35 - Conflict - Reading & Listening
Vocabulary
Reading
Read & Discuss
Could AI be dangerous? Do you think AI should be regulated like nuclear weapons are?
Do you think it is possible for AI or machines to feel emotions or be sentient?
So should Google continue to work and develop AI... do you think it has potential to end up badly like in "The Terminator" with Skynet?
Could AI be dangerous? Do you think AI should be regulated like nuclear weapons are?
36 - Conflict - Language Review & Skills
Skills
Read & Discuss
Which country do you think is more dangerous - South Africa or Brazil?
Have you ever been robbed or assaulted?
What do you think is the best way to stop crime in a country?
Which country do you think is more dangerous - South Africa or Brazil?
Case Study
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37 - Products - Discussion & Vocabulary
Read & Discuss
What wearable tech do you use?
Why do you think wearable tech is so popular at the moment?
What do you think about chips being implanted into your skin?
What wearable tech do you use?
Case Study
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38 - Products - Listening & Reading
Vocabulary
Reading
Case Study
39 - Products - Language Review & Skills
Skills
Read & Discuss
Do you have a pet?
Would you like a labradoodle?
Have you ever put down a pet?
Do you have a pet?
Across Cultures